This weekend, Earth Hour, revered as one of the planet’s largest grassroots movements for environmental consciousness, is set to reignite the dedication of individuals, businesses, and organizations across more than 190 countries, Zimbabwe among them.
In Zimbabwe, WWF has orchestrated its flagship celebration for Friday, orchestrating a spirited march involving over 500 participants departing from Belgravia Shopping Centre in Harare at 7:30 am, traversing Downie Street, and culminating in the Botanical Gardens for the main event.
Notably, Earth Hour is ceremoniously observed globally on the last Saturday of March each year. Marking its 18th anniversary, Earth Hour embodies a beacon of optimism and unity, galvanizing diverse communities worldwide to confront environmental challenges head-on. Vongai Makamure, spokesperson for WWF Zimbabwe said the hour presents an opportunity for individuals to commit their time to preserve the environment.
“Earth Hour presents a significant opportunity for each individual to champion environmental preservation. It is incumbent upon everyone to pledge to safeguard our environment, recognizing its indispensable role in our economy and daily lives, encompassing sustenance, air quality, and water resources,” said Makamure.
Originating in Sydney in 2007, Earth Hour has blossomed into WWF’s foremost global environmental campaign, inspiring millions worldwide to symbolize their commitment to the planet through engaging in one hour of enjoyable and eco-conscious activities. This collective endeavour serves as a clarion call for unprecedented, concerted action to address pressing environmental imperatives.
WWF, as an autonomous conservation entity boasting over 5 million supporters and a robust global network active across 100 nations, is steadfast in its mission to halt the degradation of Earth’s natural environs. This entails preserving biodiversity, fostering sustainable utilization of renewable resources, and advocating for the reduction of pollution and profligate consumption.
