Zimbabwe’s tourism sector is experiencing a remarkable resurgence, with the first quarter of 2024 delivering unprecedented growth as tourist arrivals surged by 36%, injecting a staggering US$241 million into the economy, representing a 35% increase compared to the same period in 2023.
The driving force behind this phenomenal performance is the domestic market. Zimbabweans have embraced tourism as never before, accounting for a substantial 87% of hotel occupancy rates. Business conferences and events, collectively known as MICE tourism, have played a pivotal role in stimulating domestic travel. An estimated 2.38 million domestic trips were undertaken during the quarter, marking a 22% increase year-on-year.
With a 43% increase in revenues, foreign arrivals also made a substantial contribution to the overall expansion; yet, the resilience of the domestic market has shown to be the sector’s mainstay. An impressive 50% rise in occupancy was recorded in Victoria Falls, a popular resort town visited by both domestic and foreign tourists. The capital city of Harare saw strong growth as well, with occupancy rates rising to 48%.
Although the tourism industry has performed well generally, there are still issues. Certain regions have become vulnerable due to their significant reliance on domestic tourism. Due to fewer foreign visitors, areas like Beitbridge, Midlands, and Mutare/Vumba experienced lower occupancy rates. Zimbabwe has to increase its tourism appeal to draw in a larger international market in order to guarantee sustainable growth.
Zimbabwe is promoting itself as a top travel destination as Africa becomes a major tourist attraction worldwide. Travellers can enjoy experiences that are unmatched due to the nation’s unique fauna, stunning landscapes, and rich cultural legacy. Zimbabwe might emerge as a major force in the tourist sector in the area with sustained investment in marketing and infrastructure.
